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Seaweed Hotel Room temporarily exhibits in The Hague

Seaweed Hotel Room temporarily exhibits in The Hague

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Most people still think of seaweed as something you avoid stepping on at the beach. But what if you can spend a full holiday among seaweed products?

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The Seaweed Hotel Room at Rabobank’s regional head office shows products of more than fifteen entrepreneurs who have turned the power and possibilities of seaweed in everyday products and applied in interiors, cosmetics, food & beverages and textiles.

Intern International Media Coordination

Eat, sleep and live among seaweed

The Seaweed Hotel Room brings together a diverse group of 15 pioneering partners, each demonstrating how seaweed can be seamlessly integrated into everyday living. From interiors to personal care and food, the space showcases innovation at every level: modular panels, tables and nightstands by SeaWood - BlueBlocks transform seaweed into durable design materials, while soft furnishings such as carpets, runners and bedding by Zeefier highlight its textile potential. Rest is supported by natural beds and mattresses from COCO-MAT, complemented by seaweed-based skincare from ZJÍ.
 

Broader applications are presented by Origin by Ocean, which develops circular solutions across cosmetics, food and textiles, alongside edible innovations such as seaweed-infused tea and chocolate from Neptune elements and plant-based ‘sea caviar’ by Ancrée. Design studio Klarenbeek & Dros contributes biobased vases and cups, while NEAP explores seaweed in beverages through soda and hard seltzers. Everyday essentials are reimagined through seaweed socks by Forebel X North Sea Farmers or sustainable feminine hygiene products by Vyld.

Together, these partners illustrate a growing ecosystem in which seaweed is not only a sustainable resource, but a versatile foundation for the way we eat, sleep and live.

From the North Sea to The Hague
The Seaweed Hotel Room sits within a wider shift already taking place in the North Sea region. Europe’s first commercial seaweed harvest at North Sea Farm 1 near The Hague showed that cultivation can happen at scale, even within offshore wind farms. This project marked an important step in connecting production at sea with innovation on land. Together, these developments point towards a growing system: seaweed farming offshore, processing and product development onshore, and now spaces like the Hotel Room translating it all into something tangible.

About the Seaweed Hotel Room 

The Seaweed Hotel Room is a travelling installation coordinated by the European Seaweed Association with contributions of more than fifteen partners across the European seaweed sector.

Go visit

In The Hague until May 2026 Rabobank The Hague, next to ‘Den Haag Centraal Station’

Read more

Europe’s first ever commercial-scale seaweed harvest at North Sea Farm 1

Europe's first commercial seaweed harvest near The Hague shows how seaweed could help cut emissions, boost health, and power a greener economy.

THE European SEAWEED associa­tion

Our mission is to represent the interests of the European seaweed industry on a non-profit basis with the ambition to build an attractive seaweed industry within sustainable boundary conditions.

Offshore Test site

The Offshore Test Site (OTS) is an innovation hub challenging the boundaries of what's possible, perfectly suited to validate innovations in the real-world, pushed by the limits of the offshore environment from the North Sea.

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