Go Potty, a Dutch start-up based in The Hague and founded to transform potty training, has successfully secured a pre-seed investment of €350.000. The company aims to challenge the global diaper industry by helping children transition out of diapers earlier, benefiting both families and the environment.
Potty training via an app
Go Potty (‘De Pot Op’ in Dutch) is the app that aims to assist parents and childcare organisations in making potty training an engaging and effective process. The technology provides personalised schedules, motivational tips, and insightful data to support children in developing toilet independence.
This initiative offers multiple advantages. Environmentally, it reduces waste from disposable diapers, which contribute significantly to landfill pollution. Financially, it lightens the burden on parents who spend substantial amounts on diapers. Health-wise, it helps children develop better bladder control and hygiene habits earlier.
Comfort and absorbency keep children in diapers
Over the decades, the age at which children become potty trained has steadily increased. In the 1940s, most children were toilet-trained by the age of one. Today, that average has risen to three years. And the primary reason for that is the convenience of disposable diapers. With advancements in absorbency and comfort, these diapers have made the transition to potty training less urgent for both children and parents.
Diaper industry
Of course, the diaper industry is beneficiating of great sales, as it’s currently worth more than $57 billion. However, Go Potty wants to make a change.
YoV Capital
The investment is offered by the YoV Capital, funded by entrepreneurs and angel investors. And besides their involvement considering the financial support, they also offer the chance to access valuable expertise and a broad network, all these to help Go Potty grow its ambitions and scale up further.
Read more about Go Potty and the global diaper industry
Ditching the nappies together
go potty® Ditching the nappies together A uniform and integrated approach to potty training for parents and nurseries. Yes, get in touch Stop wasting money on nappies - start saving today Did you know nurseries lose thousands every year on nappies and lost time? With the Go Potty® approach, children become potty trained 6 to 12 months earlier saving money, ...
Global Diaper Market figures
The global market for Baby Diapers was estimated at US$90.6 Billion in 2023 and is projected to reach US$126.8 Billion by 2030, growing at a CAGR of 4.9% from 2023 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.
